Keep your blonde looking icy and fresh with the Pureology Strength Cure Blonde Shampoo. This multi-benefit shampoo will help to strengthen and tone your hair with every wash to ensure that your colour stays clean and vibrant. Helping to maintain your colour between salon visits, the shampoo is infused with violet pigments to neutralise the appearance of brassiness. The toning formula instantly corrects the appearance of yellow tones within the hair, helping to maintain a fresh appearance. Foaming into a rich violet lather, the shampoo gently and effectively cleanses the hair of excess oils, product build up and impurities to leave your tresses feeling clean and soft. The brand’s signature anti fade complex helps to preserve your colour during washing, maximising colour retention. Strength Cure Asta Repair helps to improve the strength and texture of your strands, promoting a shiny and vibrant appearance.

Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-Ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-Betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl, Silanetriol, Sodium Acetate, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Isopropyl Alcohol, Orchis Mascula Extract, Phenoxyethanol, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin.