Treat your lips to the moisturising and plumping properties of butter LONDON Plush Rush Lipstick, a long-wearing, creamy lipstick that delivers a shock of colour whilst dousing lips in essential moisture.

Accentuating the natural curves of your pout, the luscious formula is enriched with a Phyto-Endorphin Complex to boost your mood, and a Plumping Complex to help increase the appearance of fullness; lips look smoother, firmer and more defined. Standing the test of time, the lipstick withstands feathering and bleeding, so your pout looks irresistably kissable, for longer.

100% of women experienced an immediate increase in lip fullness.
34% of women saw an increase in lip moisture over time.

Shade 'Frisky' is a bubblegum pink colour.

Hydrogenated Polyisobutene, Caprylic/Capric Triglyceride, Cera Alba/Beeswax/Cire D’ Abeille, Octyldodecyl Stearate, Silica, Ozokerite, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Olea Europaea (Olive) Oil Unsaponifiables, Cetyl Alcohol, Ethylhexyl Palmitate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Menthoxypropanediol, Tribehenin, Sorbitan Isostearate, Aqua (Water/Eau), Glycerin, Alcohol, Vitex Agnus Castus Extract, Lecithin, Caprylic/Capric Glycerides, Tocopherol, Palmitoyl Tripeptide-1, Caprylyl Glycol, Phenoxyethanol, Aroma (Flavor), Geraniol, Benzyl Benzoate, Citral, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 45410 (Red 28 Lake), CI 73360 (Red 30 Lake).